Talking about things in digital, as well as data science opportunities.
This past week I got asked this question and although I have no doubts when I am creating my Adobe Analytics (AA) segments I still could not give a clear answer. Later on that day, I stoped and thought about my logical mechanism to create the segment. This is how I choose. Problem that I am
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One of the concepts that people usually misunderstand when speaking about digital data is the terminology used in the platforms. For example, I often hear these questions: “Are you giving me unique visitors or visitors?” Or even “do you have unique visits too?”. They exemplify how the concept is not crystal clear and therefore, they
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Well often I’m asked how an A/B test work. So my first saying, which is the most important thing that I’m going to mention here, is: A/B test is not a simple comparison of frequencies. So don’t ever use the terminology A/B test when you are just comparing 2 numbers, like EVER. Now that we
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