Category: Digital Analytics

Talking about things in digital, as well as data science opportunities.

Visitors versus Unique Visitors

One of the concepts that people usually misunderstand when speaking about digital data is the terminology used in the platforms. For example, I often hear these questions: “Are you giving me unique visitors or visitors?” Or even “do you have unique visits too?”. They exemplify how the concept is not crystal clear and therefore, they
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What’s behind A/B tests

Well often I’m asked how an A/B test work. So my first saying, which is the most important thing that I’m going to mention here, is: A/B test is not a simple comparison of frequencies. So don’t ever use the terminology A/B test when you are just comparing 2 numbers, like EVER. Now that we
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